I worked with a client the other day who is a very smart man.
He’s the CEO of a company with a proven technology in an emerging field. His business has a strong technical element and he spends a lot of his time in the regulatory process where i’s have to be dotted properly and t’s have to be crossed in just the right certain kind of way.
Often he attends public meetings, prepares for regulatory hearings or talks things over with his legal department. When he’s not doing that, he’s looking at budget projections with his CFO or discussing ROI with key investors.
We began our session reviewing an interview he had done for a business television show. Although it had a few moments, the interview was not very good.
Yet, as we began talking about why he was excited to be with the company, I saw a passion for what he does that was missing in the interview. He believes in his company and he believes his technology can make the world a better place.
As we practiced, the more he let that passion show, the more convincing he became as a CEO and as an entrepreneur. He looked more visionary and less corporate.
The simple secret to a better interview or a better presentation:
Let your Passion Show.