I’ve written in the past about how Immediacy is a strong news value influencing the media scramble to get the latest details on breaking events. I’d like to expand on that theme a bit and explain why it matters to anyone who might get caught up in a breaking news story.
Let’s start with understanding why TV reporters are covering Hurricane Sandy by standing out in the elements while they tell everyone else to stay inside. It’s a stunt, meant to portray two news values that journalists hold dear. Being outside shows locality or proximity to the news and even if the weather gal is in the station’s parking lot she’s obvious out there “in the weather”.
The other news value being played out is immediacy. The weather reporter can look to the skies and tell us about the storm that appears to be rolling in. We get the impression that this must be the…
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